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05/07/2007 B. Compliance and Permits. No person shall erect, place, display or maintain any sign in violation of this Article. To insure compliance with this Article, a sign permit shall be required for any sign, except as provided herein. C. Administrative Interpretations. All interpretations of this Article are to be exercised in light of the City's message neutrality and message substitution policies stated in this section. Where a particular type of sign is proposed in a permit application, and the type is neither expressly allowed nor prohibited by this Article, or whenever a sign does not qualify as a "structure" as defined in the Redwood City Building Code, then the Director shall approve, conditionally approve or disapprove the application based on the most similar sign type, using physical and structural similarity, that is expressly regulated by this Article. D. Messaoe Neutralitv. It is the City's policy and intent to regulate signs in a manner which is consistent with the speech freedoms of both the United States and California constitutions, by enacting regulations which are content neutral, while recognizing the differing levels of protection as to non-commercial and commercial messages. E. Messaoe Substitution. Subject to the property owner's consent, a noncommercial message of any category or content may be substituted, in whole or in part, for any allowed commercial message or any noncommercial message, provided that the sign structure or mounting device is legal without consideration of message content. Such substitution of message may be made without any additional approval or permitting. In addition, any sign display area which is available but unused, on any particular lot or parcel, may be used for signs displaying non-commercial messages, at any time; such signs are subject to a permit only if the sign qualifies as a "structure" under the Building Code. The purpose of this provision is to prevent any favoring of commercial speech over noncommercial speech, or favoring of any particular noncommercial message over any other noncommercial message. This provision does not create a right to increase the total amount of signage on a site; it does not create a right to substitute an off-site commercial message in place of an on-site commercial message; it does not create a right to substitute an off-site commercial message in place of a non-commercial message, no matter where such non-commercial message may be located; it does not affect the requirement that a sign structure or mounting device be properly permitted; it does not authorize changing the physical method of message display without a permit. F. Purpose of Permittino. All permitting and approval processes required by this Article are intended to insure compliance with this Article and various safety codes, as well as to prevent the loss of time, effort, materials and investment which might otherwise be invested in an illegal sign. G. Noncommunicative Aspects of Sions. All rules and regulations concerning the noncommunicative aspects of signs including, but not limited to, location, size, Atty/Ord/Ord.211 032007 5 Ord 2309 formerly Muff # 305