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<br />I!XHI BIT-L <br />DOWNTOWN AWARENESS CAMPAIGN JUNE-OCT 2007 <br /> <br />Item Avg. Per Ad X 6 Ads produced 6 X 5 months <br />Media Cost (1) 350 1750 10500 <br />Ad Production 1500 9000 9000 <br />Illustrations 750 4500 4500 <br />Placement coord 300 1800 1800 <br />Est. Sub Total <br />Est. Tax, misc <br />I Est. Total Ads <br />Total Insertions 2-3 papers 6 ads per month 30 ads <br />I <br />Map Design Coordination <br />Illustration 2500 500 <br />Brochure 2500 1000 <br />Photography 500 200 <br />Print Estimating 500 <br />Est Sub Total (not printing) <br />Est. Tax, misc <br />I Est. Total - Map <br /> <br />Est Total <br /> <br />10500 <br /> <br />9000 <br /> <br />4500 <br /> <br />1800 <br /> <br />25800 <br />1000 <br />$ 26,800.00 <br /> <br />Estimated <br /> <br />3000 <br /> <br />3500 <br /> <br />700 <br /> <br />500 <br /> <br />7700 <br />1000 <br />$ 8,700.00 <br /> <br />Summer in the City Marketing/Creative/Production (not printing) <br />Radio Creative <br />Marketing Consulting-various hourly, including website, marketing/creative direction <br />Misc. Total - Summer in City + Website Direction <br /> <br />3500 <br />1500 <br />8000 <br />$ 13,000.00 <br /> <br />Total Ads, Maps, Misc. <br />Less Media, cost invoiced directly to City <br />Not to Exceed TOTAL to Ad Agency <br /> <br />$ 48,500.00 <br />$ (10,SOO.00) <br />$ 38,000.00 <br /> <br />(1) Media = Invoiced to City directly = $10,500 <br />(2) Production, Illustration, Creative, Consulting = Invoiced by Ad Agency to City <br />(3) Printing of maps, posters, banners, plus extras, separately estimated & invoiced directly to City <br /> <br />Updated 6/13/2007 <br />