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D-72 <br />Continue Phase 3, plus: <br />Phase 4 - limited small <br />• Publicity shift toward putting people in touch with more medical <br />clusters human to <br />resources. <br />human. Spread highly <br />. Educational campaign (internal and external) urging those with <br />localized not well <br />symptoms to stay away from work and from public places. <br />adapted to humans <br />. Develop calming messages for dissemination by elected officials <br />• Develop FAQs for employee response to public <br />Phase 5 - larger <br />Continue Phases 3 and 4, plus: <br />clusters localized <br />. Coordinate media campaigns with other local, state and federal <br />human to human <br />PIOs, sharing information and reusing PSAs. <br />transmission <br />. Post facility closures and changes to public service information <br />on City websites and social media accounts. <br />• Establish phone bank information hotline <br />• Monitor for rumors/misinformation (respond as needed) <br />Pandemic Period <br />Continue Phases 3, 4, and 5, plus: <br />Phase 6 —Increase <br />• Carry messages directly from state and federal agencies using all <br />available media. <br />and sustained <br />transmission general <br />. Explore the use of Alert SMC for widespread dissemination of <br />public health information. <br />population <br />• Establish JIC/JIS with other City and County public affairs staff <br />and public health agencies. <br />Phase 7 — Recovery and <br />• Prioritize and implement recovery and business resumption plans <br />Resumption of Normal <br />to restore normal business operations and services. <br />Business Phase <br />. Submit lessons learned/after action reports. <br />D-72 <br />