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8.A. - Page 17 of 56 <br />buildings that require earthquake retrofitting, code upgrades or fagade improvements by <br />providing grants or low interest loans. A potential funding source may be the RCIA's property - <br />based assessments. <br />7. Consider using development incentives for new market rate and affordable housing <br />developments in the Downtown to support retail uses such as reducing rent for retail space, or <br />providing tenant improvement allowances. (Task Force Recommendation) <br />Analysis: New state laws already allow developers higher densities in exchange for building <br />affordable housing. If a project receives a density bonus in lieu of reducing rent for retail space <br />or providing tenant improvements allowances, a process needs to be developed to determine <br />how these community benefits are made available to prospective tenants. <br />While lowering and subsidizing rents may help retailers, subsidizing rents can have a <br />"boomerang" effect. Rents often increase each year and any subsidies that are provided will also <br />need to increase potentially creating financial issues for the property owner. Subsidizing rent is <br />also not preferred by many property owners who "merchandise" their buildings based on the <br />specific type and quality of selected retailers. For these reasons using incentives in order to <br />subsidize rents is not recommended. <br />Recommendation: <br />The longer term solution is for the City to consider approving an ordinance that requires retail <br />space in new buildings and mixed use projects to be designed properly and delivered in a <br />"vanilla shell" condition. 6 New retail space is often delivered in a "raw shell" condition. By <br />requiring a "vanilla shell" condition the property owner can add value to the retail space up <br />front and improve the chances it will be leased. In addition, a "vanilla shell" condition will attract <br />the best tenants, thus resulting in a stronger retail environment in the Downtown. <br />S. Create an active community of visitors, workers and residents in the downtown core <br />(Attachment C. surrounding area of Broadway between El Camino and Maple), via a balanced <br />approach of new housing, retail and office. <br />Analysis: A thriving, vibrant downtown needs a community of visitors, workers and residents. In <br />order to attract retail there needs to be critical mass/foot traffic (people/customers) for retail <br />stores to locate, thrive and succeed. To accomplish this, the Downtown Core should have a <br />work/housing balance that has nearly as many employees as residents and should include <br />hotels. While office developments in the Downtown Core provide workers, some of whom may <br />dine at restaurants during the lunch hour, residents who live downtown support retail stores .7 <br />More visitors and residents in the Downtown Core who will dine in the evenings and weekends <br />and shop at retail businesses will create a vibrant downtown that can help all businesses <br />weather fluctuations from a changing market and economy. (See Attachment B: Existing and <br />Planned Development Projects in the DTPP Area.) <br />6 A vanilla shell is a residential or commercial building with finished interiors, cooling and heating system, rest - <br />rooms and plumbing, interior lighting, (the parameters may vary) etc. <br />Businesses with a large number of employees that occupy office buildings often have on-site cafeterias for <br />employees. <br />11 <br />237 <br />