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® RETAIL <br />REAL ESTATE <br />RESOURCES <br />SECTION II <br />DOWNTOWN RETAIL POLICY CONSIDERATIONS <br />#7. Consider using development incentives for new market rate and affordable housing <br />developments in the Downtown to support retail uses such as reducing rent for retail space, or <br />providing tenant improvement allowances. (Task Force Recommendation <br />Recommendation: <br />• Consider approving an ordinance that requires retail space in new buildings and mixed use <br />projects to be designed properly and delivered in a "Vanilla Shell" condition. This would <br />maximize the retail space's leasability. <br />I <br />Marston Apartments <br />HOUSING FOCUS 1N I HE DOWN"1 OW N FORE <br />