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® RETAIL <br />REAL ESTATE <br />RESOURCES <br />SECTION II <br /># 9. Consider engaging design experts to develop guidelines for consistent, complimentary design <br />for street signage and wa y- fin ding ** for vehicles, parking and pedestrians. (Task Force <br />Recommendation) <br />Recommendation: <br />• Consider retaining a professional designer to develop consistent sign guidelines that result in <br />a coordinated look for all private and public signage in the Downtown Core. <br />• Integrate the design requirements into the Downtown streetscape plan. <br />• Coordinate with sidewalk dining guidelines and Downtown Precise Plan. <br />• Investigate grants for retailer sign upgrades when they use the designated design. Explore <br />collaborating with RCIA for funding. <br />• Prune trees upwards from the bottom so they provide shade but do not block signage. <br />** The Redwood City lmprovement,455ociation and the City are working on a project to design <br />and install a real time dynamic parking guidance system. <br />