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12/07/2015 , 6.3.B. - Page 13 Z�''��` �► !Y t;i.:P"t;c,!`,�t.yrl� ,Ct.f4r^trbr�t..li-c Audience The goal was to identify places and reach residents and citizens in the City, as opposed to commuters and the business population. The target audience was adult residents and r'egistered voters in Redwood City. Materials The City of Redwood City prepared an informational brochure that promoted "voting from home" and served as a tutorial regarding the new process. In addition, the brochure listed the polling places in Redwood City. The consultant used this brochure to launch the discussions with Redwood City residents. In addition to the brochure, the City prepared 11x17 inch posters for display at Redwood City Starbucks stores and other businesses. The outreach consultant distributed approximately 1,800-2,000 brochures and 20 posters. Approach and Reach Given the resources available, the overall approach was for the outreach consultant to attend highly visible, well-attended public activities and engage with voters one-on-one or in small groups. The outreach consultant has a functional fluency with Spanish; thus, she was also able to converse with Spanish-language speakers. The consultant spoke to approximately 1,500- 2,000 people at a one-on-one level. The number of brochures distributed and the number of people engaged is not a direct correlation. Many more individuals were approached by the consultant than brochures distributed by the consultant; approximately 3:1. Some individuals would not take the brochure because by talking with the consultant, they had received the knowledge and information, or they knew they had the information at home. For every person who engaged in conversation or took the brochure to learn more learn about the new process, there were other individuals who shared that they already voted by mail or reacted as if the voting by mail was an option and they were not interested. Some of the questions asked: • "I received the sample ballot (or the reminder)when will I get my ballot" • "If I got to the polls do I have to bring my own ballot?" • "I like waiting until the last day because sometime candidates do something silly so I don't want to vote" • "Will it be like this forever, from now on?" • "How will they know the turnout—the age, who showed up, etc.?" • "How will I know that they received it and it was counted? ...will I receive an "I voted" sticker?" 3 Envirocom Communications Strategies, LLC— Summary Memorandum 9 RESO.#15461 MUFF#307