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<br />88 <br />Page 35 <br /> <br />City of Redwood City <br />FY 2007f08 Budget Amendments <br />Librarv <br /> <br />PERFORMANCE MEASURES <br /> <br />I <br />,I i <br />.) , <br />. ..1 I <br />. , <br />. i <br /> <br />I <br />I <br />I <br />I <br />I <br /> <br />Annual Circulation of Library Materials Per Capita <br /> <br />i <br />i San Mateo <br /> <br />I <br />I Redwood City <br />I <br />! <br />I <br />i <br />I <br />I <br />I <br />I 0.00 5.00 10,00 15.00 20.00 25.00 30.00 ! <br />i Number of Items Checked Out Per Person I <br />I r"1I FY 2001-02 . FY 2002-03 0 FY 2003-04 - 0 FY 2004:05 . FY 2005-061 I <br />L........---.._--5:::..-:;:=.=.-=.=-::~=.::===.:::=:...-==:"-=~.."..;:-.;:;::::==::::...-::~.!~~~~::.:~~.:.:..-=.:::..'\::.':~~~='~~..,...:.~::::=-=~;==::;.~~~~~j_~___.._.1 <br /> <br />Mt. View <br /> <br /> <br />Sunnyvale <br /> <br />Santa Clara <br /> <br />Carlsbad <br /> <br />Definition <br />Total circulation of all materials (books, DVDs, CDs, magazines) divided by the population served. This <br />measures the use activity of the library. While circulation statistics do not reflect all library services, <br />borrowing materials is the program that most library resources are allocated to and the most popular <br />program with library customers. <br /> <br />Analysis <br />With budgets decreasing, our rise in circulation is note-worthy. The reopening of the remodeled <br />Schaberg library. the redesign of the downtown library, the KinderCard campaign. and the bookstore-like <br />displaying of books and media contributed to the increase, Our collection policy that emphasizes youth <br />and popular materials is also reflected in our increased fjgures~ We feel that our usage is still too low and <br />that there remains room to grow despite a climate that has seen three of our benchmarked iibraries show <br />decreased usage this past year. ' <br /> <br />Next Steps <br />Our goal is to continue to increase this performance measure by allocating more resources to collections <br />and to increase the children's books and materials. We have increased the space devoted to Children's <br />Services and this should translate into higher usage. We will continue to initiate strategies to increase the <br />use of our library's collections, such as bookstore-like arrangements, increased general library marketing, <br />outreach to the community. and increased literary programming that supports use of the collection. <br /> <br />Library - 3 <br />