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<br />88 <br />Page 37 <br /> <br />Ci1y of Redwood City <br />FY 2007/08 Budget Amendments <br />Library <br /> <br />PERFORMANCE MEASURES <br /> <br />r-------- <br />I <br /> <br />I Sunnyvale <br />i <br /> <br />----'l <br />I <br />I <br /> <br />Library Visits Per Capita <br /> <br />Mt. VIew <br /> <br /> <br />Santa Clara <br /> <br />San Mateo <br /> <br />Redwood City <br /> <br />Carfsbad <br /> <br />0.00 <br /> <br />2.00 <br /> <br />4.00 <br /> <br />6,00 <br /> <br />8.00 <br /> <br />10.00 <br /> <br />12.00 <br /> <br />14.00 <br /> <br />I r--' -------'-------------------~ <br />L____.._.___.J:~~! 2001_~~~_~ FY 2~~~~~::gf_~_.:J=~Jb~~~~~~_~~0~ ~~~__:~~~=2~:~.______~ <br /> <br />Definition <br />Library Visits per Capita is the total library visits divided by the population served. For example, a <br />customer who visits the library three times a year is counted as three visits. The measure helps <br />demonstrate library use as it counts those participating in library programming. internet use, information <br />seekers, and homework help in addition to those who borrow library materials or enjoy the physical <br />space. Therefore, it is a more inclusive measure of library use in comparison to one that simply looks at <br />borrowing use, Le., the number of materials checked out. This is an indicator of the success of a library <br />as a real destination place. a "public place" for the community to meet. gather, and connect. <br /> <br />Analysis <br />Library visits increased due to the Schaberg branch library reopening and an increase in visits to the <br />downtown library. The library's strategy of a welcoming, contemporary community space for all ages is <br />paying off. We believe some of the factors that contributed to our increased visits are our rich family <br />programs, very popular meeting and community rooms, and the welcoming, bookstore-like atmosphere. <br />Although our visits have increased, there is still room for improvement compared to three of our <br />benchmarked libraries. <br /> <br />Next Steps <br />By increasing library programs for adults and retooling the library operations towards a more <br />contemporary and convenient space especially for children and families, along with great customer <br />service, we anticipate an increase in visitors, Now that the downtown cinema is opened, it is an <br />opportunity for new visitors; we are positioning the library to be integral to Redwood City's downtown. <br /> <br />The library will explore the feasibility of staying open later. We also expect that when the new Redwood <br />Shores library comes online in 2008, Redwood Shores residents will visit the new facility much more often <br />than they visit other libraries at present. <br /> <br />Library - 5 <br />