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Recommended Strategic Plan Structure <br />Vision — where we see the future <br />Mission — who and what we are <br />Strategic Priorities — key focus areas selected by the Council <br />Goals — desired outcomes selected by the Council <br />Guiding Principles — eight central principles that guide City <br />operations and initiatives, and from which Strategic <br />Priorities are generated <br />Projects, performance measures — generally developed by <br />staff, approved by Council, and reviewed biannually <br />Redwood <br />CityiG� <br />p 4of14 <br />