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• Cities and States responding to the rising rate of e - <br />cigarette use among Americas youth <br />— 5.3 million kids now use e -cigarettes* <br />— 97% of youth users report using flavored products* <br />• Surgeon General has declared an epidemic <br />— Known and unknown health risk <br />— In response, policy makers at all levels of government are taking <br />action in prohibiting flavored tobacco products <br />* Source: Center for Disease Control and Prevention <br />5 of 24 <br />