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A LOOK INTO 2019 - 2020 <br />FISCAL YEAR CONTINUED <br />Utilize Live, Work & Play Video Series Across Marketing Channels <br />In 2020, the PCIA is sharing the Live, Work and Play video series on Facebook, Instagram and Twitter. <br />Additionally, businesses featured in the videos are encouraged to share them on their social media channels <br />as well. <br />Sidewalk Investment in <br />Partnership with The City of <br />Redwood City <br />The PCIA plans to partner with the City <br />of Redwood City and invest $250,000 <br />in refurbishing a portion of the district's <br />sidewalks. By November 2020, the 2600 <br />Broadway block by EI Camino Street <br />will be revamped with loading zones for <br />tenants, small trees planted throughout <br />and a creative crosswalk to be painted <br />with a design/strips of color. The 2000 <br />Broadway block will see a revamp as well. <br />Shadow Art Touch Up <br />The PCIA team will touch up the <br />shadow art murals throughout <br />downtown. The new paint, <br />recommended by the murals' original <br />artist Damon Belanger, features a <br />better suited coating to withstand <br />weather and heavy foot traffic. This <br />will ensure that the murals remain in <br />pristine condition for approximately <br />two years. <br />If u <br />