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7 <br /> Page 41 <br /> likely to support keeping the rate at five percent included those who think five percent is too <br /> low, those aged 55-to-64, African-Americans, those who leaned toward support for <br /> broadening the tax and keeping the rate at five percent in the final ballot test, those who <br /> originally did not think there was a city utility users tax and those who thought that five <br /> percent was the right amount. <br /> Those most likely to support reducing the tax rate to four percent included those who <br /> opposed broadening the tax but keeping that rate at five percent in the final test but then <br /> supported it if the tax rate were reduced to four percent, those who originally thought the five <br /> percent rate was too high, those who originally said they would let the phone tax expire and <br /> those who had said that the entire utility users tax is a bad idea. <br /> Then, respondents were told that if the city both broadened the base of the telephone tax and <br /> cut the rate from five percent to four percent, the taxpayers as a whole would not pay any <br /> more or less than they do now. <br /> ', Attitudes knowing broadening and ' <br /> ' reducing rate are revenue neutral ' <br /> Not sure ' <br /> 15% <br /> Good idea <br /> 49% <br /> ', Bad idea ' <br /> ', g6°� ' <br /> _ ' <br /> When asked if this were a good idea or a bad idea, respondents were somewhat more inclined <br /> to think it was a good idea. 49 percent supported it while 36 percent thought it was a bad idea <br /> and 15 percent were unsure. If this were an election and only the supporters' and opponents' <br /> votes were tallied, the results would be 57 percent for and 43 percent against. <br /> Those respondents most likely to support broadening the tax and cutting the rate included <br /> those who supported the concept of broadening the tax, those who thought the five percent <br /> rate was too low, those who were interviewed in Spanish, those who support broadening the <br /> tax and keeping the five percent rate, renters and those who voted in only one of three recent <br /> elections. <br /> Respondents who were most likely to think that broadening the tax and lowering the rate is a <br /> bad idea included principally opponents of the tax: those who oppose broadening the tax and <br /> cutting the rate in the final test, those who think that applying the tax to all calls is a bad idea, <br /> those who would prefer to let the tax expire rather than reword the ordinance and those who <br /> think the utility users tax itself is a bad idea. <br /> -7- <br />