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■ Holiday decorations <br />■ Branding of Downtown Redwood City so a positive image is supported <br />■ Banner programs <br />■ Public art displays <br />■ Logo development <br />■ Public space design and work <br />■ Other marketing and promotion strategies and programs <br />■ Management of district identity related services <br />■ Signage <br />PARKING MANAGEMENT 7% <br />Parking management services are special benefits conferred to property owners based upon <br />their location within the two Benefit Zones in the CBID. Benefit Zone 1 parcels will pay a <br />premium on their building square footage to fund the services for Zone 1 valet services as well <br />as rental of private parking lots to accommodate Zone 1 businesses along Broadway and Main <br />Streets. All CBID parcels may have special benefit parking management services funded <br />through the linear frontage costs, which may include other Sidewalk operations services. <br />Benefit Zone 1 and 2 parcels may determine that they need to manage parking services related <br />to mitigation of parking from new construction projects that will be occurring predominantly in <br />the Zone 2 area for at least the next S years. Therefore, there will be two distinct levels of Zone <br />parking management services based upon the special benefit needs of Zone 1, Zone 2 or their <br />common need for overall parking management services throughout the CBID. Examples of <br />these special benefit services and costs include, but are not limited to: <br />■ District parking valet program (Funded by Benefit Zone 1 property owners) <br />■ Rental of private parking lots within Benefit Zone 1 (Funded by Benefit Zone 1 property <br />owners) <br />■ Possible shuttle to peripheral parking structures (provided to property owners in both <br />Benefit Zones and funded by linear frontage in both Benefit Zones); * <br />■ Parking management services district wide, including a shuttle, leased parking (provided <br />to property owners in both Benefit Zones and funded by linear frontage assessments in <br />both Benefit Zones); * <br />ADMINISTRATION AND CORPORATE OPERATIONS: 15% <br />These are overhead expenses to oversee the implementation of programs and activities in the <br />CBID. <br />■ Staff and administrative costs <br />■ Directors and Officers insurance, general liability insurance <br />■ Office related expenses, equipment, rent <br />■ Financial reporting, accounting <br />■ Legal work <br />I <br />