AgdaPkt 2008-04-28 - Laserfiche WebLink

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R!PORT 7E Page 1 To the Honorable Mayor and City Council ft;oro _he Ci CO~Jlcil pownto;wo. S~tlcommittee April 28, 2008 SUBJECT Ordinance amendment to modify parking meter rates and time periods RECOMMENDATION Introduce an ordinance amendment to Chapter 20, Article VII, Division 4 Sections 116, 117, 118. 119, 120, 133. and 134 and Chapter 20, Article VII, Division 9 Section 184 of the Redwood City Code to modify the: 1. Hours of parking enforcement for the downtown parking meters: Change the parking enforcement periods from 10 AM to 8 PM in some areas, to a consistent 10 AM to 6 PM in all areas. This increases the time periods that free parking is available in the downtown core. 2. Hourly rates of downtown parking: Simplify the hourly rate schedule from three different rates to two, by eliminating the $0.75/hour meter rate and replacing it with a $0.50/hour rate. This impacts metered parking on Broadway, Theatre Way, Redwood Creek Crossing, and in the City Hall lot. As a result all downtown parking meter rates will be either $0.25/hour or $0.50/hour, depending on location. (Attachment 2 -Updated Downtown Parking Map) 3. Hours of parking enforcement at the Jefferson and Marshall Street garages and the Middlefield lot: Update the ordinance to reflect the hours of enforcement approved by Council at the August 27, 2007 City Council meeting per the updated Parking Facilities Agreement between the City and RREEF, owners of the Cinema Block. BACKGROUND This recommendation is before the full Council as a result of the City Council Downtown Committee's review. of the parking program performance since the program and enforcement became fully operational in March 2007. In July of 2005 Sections 20.96- 20.96.21 of Chapter 20, Article VII of the Redwood City Municipal Code were amended in part to establish parking meter rates and to implement a validation program for the Jefferson and Marshall Street garages and the Middlefield lot. Foremost on the City's list of objectives for the parking program was to improve the user experience through increased availability of parking, elimination of time limits, and availability of several parking options for different needs (e.g. value-driven vs. convenience-driven parking choices). Although the vast majority of downtown parkers have adjusted to the new program - and in fact many are delighted with the features and convenience of the new meters - there are still some who find the digital meters confusing, expensive, or otherwise difficult to use. Although this represents a small percentage of downtown visitors, it nonetheless is the antithesis of the City's customer service objective. A positive customer experience is one of four overall objectives that must be carefully considered and balanced for the City to achieve a successful parking program. The four objectives requiring careful and continuous monitoring and balancing are: