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<br />EXHIBIT ~ <br /> <br />11 <br /> <br />MOORE IACOFANO GOLTSMAN, INC. <br /> <br />MEMORANDUM <br /> <br />Date: February 5, 2008 <br />To: Ellen Dektar, Kristen Anderson, LINCC <br />From: Carolyn Verheyen, Kim Donahue, MIG <br />Re: LINCC "Child Care at TODs" Developers Brochure <br /> <br />Thank you for the opportunity to work with you on the LINCC "Child Care at TODs" brochure targeted at <br />TaD developers. We believe we can perform the assignment for the allotted grant budget; however, stock <br />photography, and research beyond our assumed level of effort (40 hours) would require additional budget. <br /> <br />Our estimate is based on the following specifications: <br />. 16-page brochure, folds to 8.5 x 11 <br />· Full color <br />. Research, writing, graphic design and layout <br />· I design concept <br />. I review of content outline, 1 review of content in manuscript form, 2 reviews in design layout, <br />accomplished with an assumed three meetings and via email or phone. <br />. Stock photography and printing are not included in this estimate <br /> <br />Task 1. Project Initiation and Ongoing Coordination <br />MIG will meet with LINCC staff to review the work and discuss the schedule. This meeting will provide <br />the basis for planning and management and the timely deliverable of products. We will also discuss the <br />source materials in detail in an effort to focus the research on filling gaps in infOlmation. <br /> <br />Task 2. Develop Outline of Content <br />MIG will develop a draft outline of content following the project initiation meeting. This outline will then <br />be finalized and will serve as a guide for the research and general layout of the brochure. We will provide <br />this outline as an MS document for review and approval. <br /> <br />Task 3. Research and Writing <br />MIG will perform all necessary research (up to 40 hours) and writing for the brochure. MIG will coordinate <br />the collection of site photos and graphics from the four case study developers (assuming their cooperation). <br />We will provide a draft of the content as an MS document for review and comment. <br /> <br />Task 4. Design Concept <br />MIG will design a cover concept and a couple of panels to show the look and feel of the brochure. This <br />concept will show the usage of typography, color palettes, hierarchy of information and treatment of <br />photographs and illustrations. We will meet with LINCC to present the concept and then make requested <br />refinements. <br /> <br />PLANNING. DESIGN. COMMUNICATIONS · MANAGEMENT <br />800 Hearst Avenue -Berkeley, CA 94710 - 510.845.7549 phone - 510.845.8750 fax <br />Offices in: Davis, CA . Pasadena, CA . Eugene, OR . Portland, OR · Raleigh. NC · Green Boy, WI <br />