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<br />'-- '. <br /> <br /> <br /> <br />. .... .... .7A <br />:.II'I\CHMEN1' Pa~ 40 of40 <br /> <br /> <br />I <br />I; <br />t, <br /> <br />~ <br />. <br />: ~; <br />1, <br /> <br />SUMMARY.: <br />DOWNTOWN SEASONAL BANNER PROGRAM <br /> <br />( <br />\ <br /> <br />Purpose '.' ........... <br />Banners add vitality and vibrancy to a downtown. If well coordinated, they'can <br />also enhance both the general identity of downtown and promote special events; <br />thereby, increasing activity. <br /> <br />The purpose is to create a banner program that will: <br />. Enhance the identity of downtown <br />. Capitalize on the on-going redevelopment and sense of place <br />. Promote special events <br />. Change messages and imagery over time to stimulate interest <br /> <br />The key objective is to create a Program that is effective. economical and flexible <br />and enhan.ces the sense of place in the Downtown. <br /> <br />Banner Tvpes <br />. LarqeBanners(Arterials): located on Veteran's and EI Camino. <br />generic message prom9ting overall Downtown area/ .... . <br />. Small Banners (Core): located in Downtown Core. promote events <br />or general messages, imagery, themes. <br />. Special Banners: located on Clock Tower, Gateway.Arch and <br />Jefferson Overpass; promote special events, seasons, special <br />imagery or themes. <br />. Destination Banners: located near library, City Hall, Fox Theatre, <br />History Museum, On Broadway, County Center; promote <br />destinations or special blocks. <br />. Sponsorship Banners: opportunity for local .business and public <br />and educational institution sponsorships in exchange for having <br />their name or logo included on the banners. A single businessq <br />could sponsor an entire program or multiple businesses could <br />sponsor a limited number of banners each as part of a consolidated <br />program; No more than 20% of the display area on each side of a <br />banner promoting a special event or area theme would be devoted <br />to the sponsorship identification. Display time of 12 weeks, with <br />extensions available. <br /> <br />Other <br /> <br />. <br /> <br />Specifications vary by banner type & location. <br />City sponsored events and banners have priority over all eligible <br />applicants for Special, Destination and Sponsorship Banners. <br />Installation contract will be awarded via bid process for installing <br />and taking down the banners, with the exception of the Special <br />Banners, which may be put up/taken down by.Public Works. <br /> <br />i <br />I <br /> <br />. <br /> <br />~ <br />J <br />~ <br />I <br />I <br /> <br />~j <br /> <br />i <br /> <br />. <br />