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<br />7C <br />Page 2 <br /> <br />area. This position has been staffed for eight months by Steven Solorio and provides <br />proactive code enforcement services to the downtown area. Downtown code <br />enforcement has been developed as a "business friendly" approach and consists largely <br />of educating and assisting downtown business owners. (Please see Attachment 1) <br />Downtown code enforcement efforts have addressed signage, property maintenance, <br />sidewalk cafe permits, and refuse issues. <br /> <br />SiGn Code Enforcement - The City's sign ordinance was adopted over 40 years ago and <br />has been periodically revised, most significantly in 1999 and 2007. The 1999 revisions <br />increased the area of temporary signs from 16 to 32 square feet, reduced the maximum <br />height of freestanding signs to 15 feet, reduced the area of window signs from 50% to <br />25% of the storefront window area, clarified requirements for portable signs (which are <br />allowed in the Broadway Mall), added a master sign program feature, and incorporated <br />a time schedule for the compliance of non-conforming signs (amortization program). <br />Non-conforming signs are those signs which complied with the regulations when <br />installed, but no longer comply with a revised sign regulation. The amortization chart <br />provides time periods for these non-conforming signs to be brought into compliance by <br />removal, modification, or replacement with complying signs. The revisions made in 2007 <br />created separate rules for signs located on private property and signs located on public <br />property, eliminated content-based sign regulations. made a distinction between <br />commercial and non-commercial messages, confirmed the updated inventory of non- <br />conforming signs, and extended the amortization periods to 2, 4, or 8 years depending <br />on the type of non-conforming sign. <br /> <br />The sign code is enforced by both the Planning Division and the Building and Inspection <br />Division. Planning reviews signs for compliance to allowable area and location of <br />signage via the Architectural Sign Permit process. Building and Inspection reviews <br />signs for compliance to structural and electrical safety of sign age via the Building Sign <br />Permit process. In the past, the City had employed a sign code enforcement specialist <br />and supported an enforcement program that reviewed all businesses for illegal and non- <br />conforming signage. Many illegal signs and approximately 60% of the documented <br />non-conforming signs had been removed prior to the elimination of the sign code <br />enforcement specialist in 2002. <br /> <br />With the elimination of staff. code enforcement of signage became secondary to <br />complaints involving health and safety issues. The amortization program was not <br />completed. Currently, there are 144 addresses with non-conforming pole and roof <br />signs, the most difficult type of signs to bring into compliance. Council had been <br />apprised of the emerging resource gap in spring of 2007 when Council acted to revise <br />the sign ordinance and extend the amortization period. (Please see Attachment 2) <br /> <br />Sign age in the downtown area continues to be addressed as a result of the recently <br />budgeted new position. Staff has also implemented the same approach in other areas <br />of the City that has generated positive results in downtown. Code enforcement staff <br />surveyed signage on EI Camino Real, Veterans Boulevard, and Woodside Road. Code <br />enforcement staff then met with business owners to suggest signage improvements. <br />From March through September 2008, three code enforcement officers conducted the <br />surveys and have dealt with sign violations on nearly 100 properties. . <br />