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<br />88 <br />Page 1 0 <br /> <br />consider when selecting a system, what to look for in an installer, and available financing and <br />incentives for installation. <br /> <br />2. Recognize Households for Their Energy Saving Accomplishments <br /> <br />Recognition for a job well done inspires individuals and groups to take bolder steps to reduce their <br />energy consumption. Recognition is also an effective marketing tool that builds momentum and <br />community wide involvement. Redwood City will recognize residents with awards presented at City <br />Council meetings, periodic newsletter and newspaper articles highlighting "community energy <br />saving heroes" and with prize drawings for energy saving appliances for households that have <br />participated in City sponsored energy saving programs. <br /> <br />3. Offer Energy-Saving Resources and Financing Mechanisms <br /> <br />Consumer education and recognition are critical to involving a broad cross-section of the community <br />in making sound energy conservation decisions. Another identified barrier to action is access to <br />financing, particularly for large scale home energy retrofits and installation of renewable energy and <br />photovoltaic systems. As part of our community wide energy conservation efforts, Redwood City <br />will identify and offer a suite of energy-saving resources and financing mechanisms to assist <br />property owners to implement their household energy conservation plans including: <br /> <br />. Support collaboration among providers of home energy efficiency programs in the <br />community. <br />. Identify and articulate a continuum of services based on income eligibility <br />. Support joint marketing efforts of existing energy conservation and weatherization services <br />currently offered to low income community members as part of the City's community wide <br />energy education campaign <br />. Partner with Pacific Gas and Electric (PG&E) and San Mateo County Energy Watch to inform <br />residents about rate payer rebates and energy conservation programs <br />. Partner with local businesses to offer coupons to Green @ Home participants to purchase <br />energy efficiency appliances, weatherization materials, rain catchment systems, etc. <br />. Partner regionally on the development of a financing district and offer property owners <br />financing for energy efficiency retrofits, solar photovoltaic and renewable energy systems <br /> <br />Education and financing combined will provide local residents with the tools they need to <br />weatherize and retrofit their homes for improved energy efficiency. Improving home energy <br />efficiency requires an investment in the local economy and will generate local jobs as the demand <br />for home energy services increases. <br /> <br />Milestones <br /> <br />. Map energy efficiency programs and services. Develop a matrix of services and income <br />eligibility requirements <br />. Develop public education campaign and marketing materials <br /> <br />7 <br />