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<br />To carry out our Core Purpose, the following four Core Values guide the <br />organization's day-to-day work, and help us focus on our Core Purpose: <br /> <br />Excellence: <br />Integrity: <br />Service: <br />Creativity: <br /> <br />Passion to Do Our Best in Each Moment <br />Do the Right Thing, Not the Easy Thing <br />We Care and It Makes a Difference <br />Freedom to Imagine and Courage to Act <br /> <br />STRATEGIC INITIATIVES <br /> <br />The City's Strategic Initiatives are established by Council, and represent the areas <br />of focus for the organization. The Strategic Initiatives are high level policy areas, <br />and generally reviewed every five years. The Strategic Initiatives serve as a <br />guidance to help focus the City Council, Boards, Committees, and Commissions, <br />and staff. The current initiatives are: <br /> <br />· Economic Development <br /> <br />· Public Safety <br /> <br />· Transportation and Traffic <br /> <br />· Government Operations <br /> <br />· Community/Civic Support <br /> <br />· Youth Agenda <br /> <br />8e <br />Page 6 <br />