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REV: 12-08-23 VR EXHIBIT “A” SCOPE OF SERVICES AND FEE Godbe Research Survey Consultant will complete the following: Develop final research design in consultation with the City and consultant team. Design a survey questionnaire in consultation with the City and consultant team. The survey shall be designed to be formatted for both internet and telephone survey modalities as a “hybrid survey” and both versions of the survey will be identical, save for survey instructions specific to each modality and available in English and Spanish. Program, refine, and test the Internet version of the survey instrument using Godbe’s Internet survey software package. CATI program the telephone version of the survey instrument for efficient and accurate data collection, and training telephone interviewing personnel on the questionnaire and interviewing protocol. Pre-test the survey instrument in both modalities (internet and telephone) to ensure that the questions and response codes are understandable to respondents, and to ensure that the survey length coincides with the budgeted survey length for the project. Develop copy to be used on the City’s website, emails, and newsletters to inform the community and registered voters about the survey. Develop a stratified and clustered listed sample of Redwood City registered voters who are likely to vote in the election cycles of interest to the City, most likely November 2024. Conduct 18-to-25-minute Internet and telephone interviews with between 500 and 600 total Redwood City registered voters according to strict interviewing protocol and approved sampling design. o A sample size of 500 to 600 would provide for a margin of error of no greater than +/-4.4 at the 95% confidence level, when looking at all City voters, including voters likely to participate in election cycles in 2024. o In addition, a sample size of 500 to 600 voters would also provide for approximately 75 to 85 interviews in each of the City’s seven (7) City Council Districts. o Merging the Internet and telephone data files, as well as processing and weighting the data to adjust for population distribution and strategic oversampling, as needed. Tabulate, code, clean and weight the survey from both modes. Perform in-depth analysis of the data. Produce cross-tabulations of voter responses based on key demographic information, such as but not limited to geography, ethnicity, age, homeownership status, etc. Prepare a report of results with charts, analysis, and recommendations. Present results and analysis as needed. Be available for consultation on findings and strategy. Research Costs The prices below reflect the all-inclusive costs to complete the registered voter survey project for the City of Redwood City -- the overall cost will not exceed those shown below, provided that parameters (e.g., hybrid survey methodology, survey length, sample size, etc.) of the project conform to those outlined in this proposal. Should project parameters or City of Redwood City ATTY/AGR.2023.297/Godbe Research (Research Firm for Polling) (Page 11 of 12)