AgdaPkt 2009-11-09 - Laserfiche WebLink

Browse Search

::::\ THRESHOLD2009 '...' ........... ",*1lI".. San Mateo County '.... Summary Report to Redwood City Council, November 9, 2009 58 Page 6 Recruitment: How Were the Meetin2s Promoted? To recruit facilitators and enlist participants in the public dialogues, Threshold worked closely with the City's public information department and focused our communication efforts on direct, targeted outreach to select individuals, groups and organizations through established networks within Redwood City, as well as through relationships held by Threshold. The tools used to implement the plan included but were not limited to: press releases, community newsletter and local media articles, scheduled e-blasts to 2,700 contacts, flyer distribution and replenishment, announcements during televised city meetings and lunchtime at the Senior Center, e-flyer distribution, targeted postcard mailing, and personal invitations to participate. Several versions of a four-color promotional flyer were produced; a general version stated the dates, times and locations of all three Conversations scheduled in Redwood City, with subsequent versions produced for each individual Conversation stating their specific date, time and location. The flyer for the bilingual session held at Fair Oaks Community Center was produced in English and Spanish. Flyers were distributed electronically, and in hard copy at locations throughout the City including the venues where the Conversations were held. A complete description of the promotional plan will be included in the final report. Some highlights of activities include: . Replenishment of flyers several times at multiple public locations including libraries, City Hall and community centers; . An article in Community Notes, Redwood City's official newsletter with a wide distribution to 40,000 households; . Media coverage in San Mateo Daily Journal ("Housing discussion scheduled," August 28, 2009; "Workshops look for answers to housing issues," September 7, 2009; The Daily News, Your Chamber Today section, August 15,2009); . More than 600 bilingual flyers distributed to Family Resource Centers in the Fair Oaks neighborhood; . Postcard mailing to 2,000 addresses, including community and non-profit organizations, school administrators, workers and residents of Redwood City Assisted Rental/Owner Housing (CDBG properties), Fair Oaks and unincorporated Redwood City; . Presentation to the North Fair Oaks Council, August 20, 2009; . Countywide promotion through Community Information Program (CIP) e-Bulletin issued by the Peninsula Library System; . Consistent support from members of the Housing & Human Concerns Committee . E-flyer distribution through the Redwood City-based Social Services emaillist (Teri Chin), Caron Program (Sheriff s Office), Redwood City San Mateo County Chamber of Commerce, Sequoia High School District Community Service Leadership Program (migrant workers), Redwood City Mothers Club, Fair Oaks Leadership Group/Read Write Now, and others; . Flyer distribution to clients of St. Anthony's Padua Dining Room, Maple Street Shelter, and the Boys & Girls Club. Most participants reported that they heard about the meetings through an e-mail message or from a friend, relative or colleague. 6