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Page 10 of 11 <br />City of Redwood City 1017 Middlefield Road, Redwood City, CA. 94063 Tel: 650-780-7000 www.redwoodcity.org <br />Table 3 <br />PROPOSED PHASE ONE PROGRAM TIMELINE <br />Approximate Dates Activity <br />December 2024 Issuance of solicitation <br />February 28, 2025 (or extended)Closure of solicitation <br />Late Winter/Early Spring 2025 Staff review of proposals & <br />Recommendation to City Council to <br />Revise Sign Ordinance <br />Late Spring/Early Summer 2025 Recommendation to City Council to <br />Accept Selected Proposal <br /> <br />EQUITY IMPACT STATEMENT <br />Staff will consider equity as part of the solicitation process and the evaluation of eventual proposals, with <br />the intent of avoiding concentrating billboards in equity priority communities. <br />FISCAL IMPACT <br />City staff time to develop an electronic billboard program was approved in the FY 2024-25 budget and no <br />additional funding is required. If a billboard company is interested in placing a billboard in Redwood City, <br />then the City could expect some amount of revenue increase to the General Fund. If the City Council <br />chooses to stop pursuit of digital billboards, there would be no further impact to staff time or the General <br />Fund. <br />ENVIRONMENTAL REVIEW <br />This activity is not currently a project under California Environmental Quality Act (CEQA) as defined in <br />CEQA Guidelines, section 15378, because it has no potential for resulting in either a direct or reasonably <br />foreseeable indirect physical change in the environment. <br />PUBLIC NOTICE <br />Public notification was achieved by posting the agenda, with the agenda items being listed, at least 72 <br />hours prior to the meeting. <br />ALTERNATIVES <br />The City Council can direct staff to bring back additional information before providing policy direction, or <br />direct staff to discontinue work on digital billboards. <br />8.A. - Page 10 of 12 <br />192