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4 of <br />Background <br />•Sign Ordinance currently prohibits installation and maintenance of <br />billboards <br />•Two -year Economic Development Work Plan included a goal to <br />explore billboards to: <br />–Other revenue generating efforts to fund core City services <br />–Support businesses who desire to advertise on digital billboards <br />•Need to balance revenue-generating interest against City’s <br />interest identified in ordinance for aesthetics and safety