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City of Redwood City <br />Downtown & Central Redwood City Plan (DCRC) <br />Community Engagement Strategy <br />DRAFT December 16, 2024 <br />This Community Engagement Strategy outlines proposed strategies and tactics for involving the <br />community in the development of the Downtown & Central Redwood City Plan (DCRC or “the <br />Plan”). <br />Table of Contents <br />Introduction.....................................................................................................................3 <br />Project Background.................................................................................................................3 <br />Approach to Engagement.......................................................................................................3 <br />Equitable Outreach..................................................................................................................4 <br />Key Audiences.........................................................................................................................4 <br />Stakeholder Engagement...............................................................................................5 <br />Neighborhood Association Meetings ....................................................................................5 <br />Focus Groups ..........................................................................................................................5 <br />Key Performance Indicators...................................................................................................5 <br />Public Engagement ........................................................................................................7 <br />Speaker Series.........................................................................................................................7 <br />Community Open Houses.......................................................................................................7 <br />Online Surveys.........................................................................................................................8 <br />Community Pop-Up Events ....................................................................................................8 <br />Bilingual Canvassing ..............................................................................................................8 <br />Key Performance Indicators...................................................................................................8 <br />Public Hearings & Study Sessions...............................................................................9 <br />Informational Materials ................................................................................................10 <br />Project Branding....................................................................................................................10 <br />Project Website......................................................................................................................10 <br />Supplemental and Promotional Materials ...........................................................................10 <br />Social Media .......................................................................................................................................10 <br />E-Mail..................................................................................................................................................10 <br />Partner Toolkit ....................................................................................................................................10 <br />Presentation Slide Deck .....................................................................................................................10 <br />Comment Cards and Paper Surveys..................................................................................................10 <br />8.A. - Page 7 of 17 <br />70