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REV: 01-13-25 LR <br />and incorporate into the Products (without requirement of attribution or payment to you <br />of any kind) any such Feedback. <br />4) Limited Use of Customer’s Trademark. <br />a) Without the prior written consent of Customer, Populus shall not make any use of <br />Customer’s name and logo or logos (the “Licensed Marks”) on Populus’s marketing <br />materials or reference Customer as a Populus customer therein. Customer reserves all <br />rights not expressly granted to Populus under this Agreement. <br />b) Populus acknowledges that: <br />i) Customer is the owner of the Licensed Marks and all goodwill related thereto, <br />and <br />ii) all use of the Licensed Marks under this Agreement and any goodwill accruing <br />from such use will inure solely to the benefit of the Customer. <br />iii) If Populus acquires any rights in the Licensed Marks, by operation of law or <br />otherwise, Populus hereby irrevocably assigns such rights to Customer without <br />further action by any of the Parties. Populus agrees not to dispute or challenge <br />Customer’s rights in and to the Licensed Marks or the validity of the Licensed <br />Marks. Populus agrees that it shall not, during the Term or thereafter, directly or <br />indirectly: <br />1) take, omit to take, or permit any action which will or may dilute the <br />Licensed Marks or tarnish or bring into disrepute the reputation of or <br />goodwill associated with the Licensed Marks or with the Customer, or <br />which will or may invalidate or jeopardize any registration of the Licensed <br />Marks; or <br />2) apply for, or obtain, or assist anyone in applying for or obtaining any <br />registration of the Licensed Marks, or any trademark, service mark, trade <br />name, or other indicia confusingly similar to the Licensed Marks. <br />5) Ownership. Except as expressly set forth in this Agreement, Populus, and its licensors, retains <br />all right, title and interest in and to the Terminal Services, and all intellectual property rights <br />therein. Nothing in this Agreement shall be construed as granting to Customer or any <br />Authorized User any rights in or to the Terminal Services, except for the limited access and use <br />rights set forth herein. Populus reserves all rights not expressly granted to Customer under this <br />Agreement. In the event Customer acquires any ownership rights, title or interest in or to the <br />Terminal Services, Customer shall and hereby does assign to Populus, Customer’s entire right, <br />title and interest to the Terminal Services, including all intellectual property rights therein. <br />6) Fees and Payment. Customer agrees to pay Populus any fees as mutually agreed upon in each <br />written Order by the Parties (“License Fees”). All payments must be made in U.S. dollars. All <br />payment obligations are non-cancelable, and all amounts paid are non-refundable unless this <br />Agreement is terminated by City due to a default by Populus, in which case any License Fees <br />will be refunded for that period following the effective date of termination. The License Fees <br />ATTY/AGR.2025.005/Populus Technologies, INC (SaaS Agreement) (Page 23 of 34)