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Extending the Art Kiosk Installation <br />As part of the RCIA’s ongoing effort to enrich <br />the local fine art scene for residents and visitors, <br />and after great success with past public art <br />installations, the RCIA will be investing $50K to <br />bring the Art Kiosk Installations into 2024. The <br />exhibitions will continue to host global and local <br />artists with powerful and meaningful messages for <br />our community. <br />PAGE 14 • 2023 ANNUAL REPORT <br />A LOOK INTO 2023 - 2024 <br />Flower Planters <br />To support ongoing beautification efforts, the <br />RCIA will be investing an additional $12K towards <br />the purchase of materials and plants to build <br />more wooden planter boxes for Downtown <br />Redwood City. The additional planters will be <br />placed throughout downtown, enhancing the <br />vibrancy and warmth of community spaces. <br />Continuation of Sights, Sounds <br />& Tastes <br />The RCIA will continue their campaign centered <br />around the senses/feelings you have while visiting <br />Redwood City. The Campaign titled “Sights, <br />Sounds & Tastes of Redwood City” will include <br />the design and installation of new street flags, the <br />commissioning of public art installations such as <br />the pianos, the activation of public spaces with <br />musical performances and the creation of menu <br />specific bites in alignment with the theme. The <br />pianos will be unveiled in the Summer of 2024 <br />and then the remaining aspects of the campaign <br />will commence. <br />Influencer Partnerships <br />The RCIA will partner with Bay Area influencers <br />to promote Downtown Redwood City through <br />a series of social media activations that will <br />showcase a variety of events, businesses, and <br />things to do in the community. This campaign will <br />help increase awareness and grow the RCIA’s <br />social media following. <br />Elves on the Shop Shelves Campaign <br />To encourage holiday shopping at local Redwood <br />City businesses and increase foot traffic to <br />downtown, the RCIA is looking into creating a <br />youth scavenger hunt during the holiday season <br />titled “Elves on the Shop Shelves.” The holiday <br />campaign will encourage shopping at local <br />Redwood City businesses and be promoted <br />through social media and newsletter channels. <br />6.D. - Page 19 of 21 <br />98