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Page 2 of 3 City of Redwood City 1017 Middlefield Road, Redwood City, CA. 94063 Tel: 650-780-7000 www.redwoodcity.org ANALYSIS A 17-member Board of Directors represents property owners, business professionals and residents from the Redwood City community. Three sub-committees are designated in the district management plan to implement the work of the RCIA organization: Sidewalk Operations, Beautification and Order (SOBO), District Identity and Streetscape Improvements (DISI), and Parking Committee. A Fourth sub-committee, the Executive Committee, is responsible for leading the organization. RCIA finished their 2023-2024 Fiscal Year on November 30, 2024, with a budget of $933,086. Under the adopted management plan, the annual funds were spent as follows: Program or Activity Funded Percent of Annual Budget Sidewalk Operations and Beautification 54% District Identity and Signage 20% Administration/Corporate Operations 20% Parking Management 4% Contingency/Fees/Reserve 2% Below are some of RCIA’s accomplishments and highlights for Fiscal Year 2023-2024: “Sights, Sounds, and Tastes of Redwood City” Campaign – An experiential and media campaign to highlight how Redwood City activates all sense Art Kiosk Installation Project – In collaboration with Fung Collaboratives, public art was displayed at kiosks located in Courthouse Square Piano Design Project – Design and installation of two artistic baby grand pianos, one designed by Francisco Escartiz and meant to be placed between City Hall and the Library and one designed by Christine Ong-Djicks near County Center Placemaking Space – Investing $30K toward the purchase of new tables and chairs, including ADA- compliant tables Influencer Partnerships – Building Redwood City brand awareness by collaborating on social media activations with popular local influencers Downtown Beautification – Building and maintaining planters with seasonal plantings; funding and creation of holiday and seasonal banners and flags Shadow Art Touchup – Touch up paint applied to shadow art pieces located on sidewalks throughout Downtown Redwood City In-Person Events – Celebrated and promoted in-person events, such as Movies on the Square, Art on the Square, Oktoberfest, Dia de Los Muertos, and the Zoppe International Circus RCIA Bi-Weekly Newsletter – Continued creation and submittal of a bi-weekly newsletter highlighting business resources, upcoming events RCIA Holidays – Festive flags, banners, and lights were dispersed throughout Downtown to promote the holiday season, including promoting other special holiday events in the Downtown, such as Hometown Holidays and holiday tree lighting 8.A. - Page 2 of 33 14