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•Senate Bill 969 was adopted in 2024 <br />•Authorizes cities and counties to designate “Entertainment Zones” <br />by ordinance <br />•Allows patrons to purchase alcoholic beverages from participating <br />businesses and consume them within a defined public area <br />•Expands a model previously limited to San Francisco to <br />jurisdictions statewide <br />•Requires compliance with: <br />–California Department of Alcoholic Beverage Control (ABC) regulations <br />–Local rules governing boundaries, hours and operations <br />5 of 21 <br />New State Authority