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ABOUT OUR ORGANIZATION <br />•Founded in 1971 as a 501(c)(6) nonprofit by San Mateo County hoteliers to <br />attract visitors and drive hotel stays. <br />•Operates as the regional Film Commission and manages the San Mateo <br />County "As Fresh as it Gets" farm-to-table program. <br />• 2022: Rebranded to The San Francisco Peninsula <br />• 2024: Launched New Tourism Marketing District (TMD) <br />•2025: Launched Tourism Board Advisory Council, Launched Strategic Plan <br />•2026 – 2028: Educate and Actualize