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ENDEAVOR TO MAXIMIZE THE DESTINATION EXPERIENCE <br />•Analyze the opportunity to develop an annual <br />destination event that would ultimately be <br />synonymous with The San Francisco Peninsula <br />brand. <br />•Advocate for the completion of the 500-mile Bay <br />Trail. <br />•Work with communities throughout the Peninsula <br />to encourage music and nightlife to power <br />additional visitation and quality of life.