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7A Page 44 DRAFT-Wi1l be updated and provided in color for March 22"�Council meeting expanded to�he Sar�ta Clara Valley.The program is effective in teaching smaif scale and"mom and pop"fandscaping businesses abou�sustainable practices.As interest in the community grows for pesticide free and drought tolerant fandscaping,demand for Green Gardener Certification is expected ta grow. To help meet this demand, Redwood City is collaborating with municipal water districts, pollution prevention arganizations and residential landscaping and gardening associatians,to implement a local Green Gardener Certification program.The program wilf include professional training in haw to use resources wisely,canserve water,protect the soil,and reduce waste.The program akso includes a business pramation component and public outreach. ��t�t< �`�"'�:3'r`�"Gsl'�'k-`A�3l;�is�'�y ��`:::;��.��5� �,Fa�C6�:*.° �°£'re,$C��:Efs�3'?'�` Pramote San Mateo Caunfy's"As Fresh as it Gets"Campaign San Mateo County(Convention&Visitors Bureau,Farm Bureau,Agricultural Commissioner,and the Health System)as well as the farming,fishing and hospitaiity industries created the"As Fresh as it Gets campaign in 20�9 to support and encourage the consumption of lacai, products,The campaign includes an identifying logo,website,promotional materials,awards and events that all serve to highfight San Mateo County's fresh,fruits,vegetables,seafoad,and Eocally-produced cheese. Materials include a San Mateo County fresh produce and fish calendar, and a companion directory of the associated health benefits of eating fresh foods.The"As Fresh as it Gets"website afso includes a location finder for[ocaf farmers'markets as well as cooking and event information. The Redwaod City community can join together with San Mateo County ta promote the"As Fresh as it Gets campaign to iocal residents. Encouraging the purchase and consumption of locally produced products is good for the economy a�d for public health.Because food praduced lacally has less distance ta travel fram prod�ction to table,eating I�cally afso reduces the greenhouse gas emissions associated with the transport of foad, Encaurage�articipat+on in/ocal farmers markets Farmers'markets are ane of the oldes�forms of direct marketing by small farmers. Fram the traditianal"mercados"ln the Peruvian Andes to the unique street markets in Asia,growers al[ over tfie world gather weekly ta sell their produce directly to the public.In the last decade they have become a fa�arite marketing methad for many farmers throughout the United States and a weekly rituai for many shoppers. In a farmers'market,a group of farmers seli their products ance or twice a week at a designated public piace.Certified farmers'markets are market sites approved by the Coun�.jr Agricultural Commissioner and�ealth Department.They are part of a statewide program meant to increase the sustainability of small farmers by connecting the consumer and the farmer.All farmers selling at a Certified Farmers'market must have a Certi�ied Producers Certificate from their(ocal Agricultura!Commissianer verifying that they grow the items that they sell. 21 See appendix;Background Informatinn:Summary of the Link between Food and Climate Change .y �