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<br />EXHIBIT "A" <br /> <br />SCOPE OF SERVICES <br /> <br />Davies Public Affairs (Consultant) will provide consultation services for a public <br />outreach program related to the site selection for a replacement jail for San Mateo <br />County in downtown Redwood City. The following is a list of services to be performed <br />by Consultant, or subcontractor (s) at direction of Consultant: <br /> <br />I. Public Outreach Prooram <br />a. Interviews with local residents, thought leaders and involved community <br />members about the impact of another jail in the downtown of Redwood <br />City to better understand the concerns to develop materials. <br />b. Perform an online and social media audit to identify current individual <br />opponents and organizations to begin an information program. <br />c. Perform due diligence to identify potential allies and supporters, such as <br />members of politically active community organizations and community <br />thought leaders. <br />d. Create and finalize database and targeting plan for community outreach <br />effort. <br />e. Meet with team members and discuss results of research, identify key <br />messages, and deliver strategic and tactical plan. <br />f. Create and write targeted direct mail letters and emails. <br />g. Create and distribute a "new jail" fact booklet. <br />h. Create social media program to identify and educate jail opponents. <br />i. Target neighborhoods in proximity to proposed jail for a door to door <br />information campaign to garner support and solicit their feedback. <br />j. Create presentations for public hearings. <br />k. Mobilize opposition leading up to public hearings. <br /> <br />II. Proiect Manaoement and Coordination <br />a. Prepare evaluation of alternative sites, based on County criteria <br />established to date. <br />b. Retain, coordinate, and manage a planner/architect to prepare a critical <br />analysis of the County's criteria established to date that has been used in <br />site selection evaluations. <br />c. Retain, coordinate, and manage economic development firm to perform an <br />economic analysis of the impact of the jail on downtown Redwood City. <br />d. Document arguments for the City Manager to communicate to County <br />Staff before trip to Denver, including detailed analysis of the impact of <br />Denver's facility on its downtown as compared to the expansion of <br />Maguire in Redwood City. <br />e. Attend meeting with HOK Architects and County. <br />f. Review the master plan, with input from a planner/architect, and prepare <br />response to the County's site selection criteria based on the Master Plan. <br /> <br />Agreement over $1 OK 1 0 <br />City Attorney Approved Version 012710 <br />