AgdaPkt 2010-04-12 - Laserfiche WebLink

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7B Page 1 REPORT To the Honorable Mayor and City Council From the Cit Mana er April 12, 2010 SUBJECT Informational Update - Peninsula Traffic Congestion Relief Alliance (Alliance) Strategic Plan RECOMMENDATION No action is required at this time. This staff report is an information only item and no recommendation is being made at this time. BACKGROUND The Alliance is San Mateo County's Transportation Demand Management Agency whose mission is to reduce the number of single occupancy vehicles traveling in, to and through San Mateo County, reducing vehicle emissions resulting in improved air quality. The Alliance is funded by the City/County Association of Governments of San Mateo County, the San Mateo County Transportation Authority. the Bay Area Air Quality Management District and the Metropolitan Transportation Commission. The Board of Directors for the Alliance consists of one member of the elected officials designated by each of the participating agencies. Member agencies include 17 cities and the County of San Mateo. Redwood City's current representative is Council Member, Jeffrey Gee. The Alliance achieves its goal through the implementation of many programs of which the shuttle program is the most prominent. Other highly effective programs include: Carpool Incentives, Vanpool Incentives, Bicycle Parking, Try Transit Program, Emergency Ride Home, Bike and Pedestrian Safety, and Employer Incentive Program. The Alliance was formed in the year 2000. Ms. Christine Maley-Grubl has served as the Executive Director for the Alliance since its conception. The Alliance has operated under the Board of Directors' guidance with the use of annual work plans until now. Starting in 2008, the Board saw the need of the formation of a strategic plan and commissioned this effort. This effort is now completed and the finished product is attached to this report for Council's information. This strategic plan will serve as the framework for the Alliance for the coming years. Ms. Christine Maley-Grubl will provide a short presentation to Council at the April 12, 2010 meeting. ALTERNATIVES To defer Ms. Christine Maley-Grubl's presentation to a different date. FISCAL IMPACT There is minimal fiscal impact due to this strategic plan and staff support is not anticipated to change significantly.