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7B Page 12 tributed to 1,070 prospective new users of public transit through the Alliance Try Transit program. The carpool and vanpool incentive programs are a very cost-effective means of influencing commuter mode choice. In FY 2008/09, 1,437 commuters agreed to participate at least two days per week for eight weeks in a carpool and receive a $60 gas card for their efforts. The program is considered exceptionally effective, with 97 percent of participants planning to continue carpooling an average of four days per week. Prior to receiving the incentive, 60 percent drove alone to work. Program Area 3: Working with Public and Private Partners to Collaboratively Develop New Resources and Tools to Expand Transportation Alternatives As a public agency. the Alliance is unique in its focus on and success in developing partnerships with private employers. The Alliance plays a distinct role in representing a positive and effective face of local government to the 290 large and small employers in the County that participate in Alliance programs. Among local and regional transportation demand agencies, it is distinct in its leadership structure - with a Board of Direc- tors comprised of City Council representatives from 17 cities and a representative of the County Board of Supervisors. Thus. the Alliance represents the entire range of communities in San Mateo County and is exceptionally responsive to public input. The Alliance works collaboratively with its public and private partners to expand transportation alternatives in the region. It also provides leadership to cities evaluating transportation commute alternatives and transportation demand manage- ment programs; it advocates on behalf of cities and the public for increased investment in transportation alternatives, and assists in prioritizing the demand for increasingly limited transit dollars. This program has three categories of programmatic effort to collaboratively work with partners to develop new resources and tools to expand transportation alternatives: I) Funding and Resource Development; 2) Development of Community- Based Mobility Services and 3) Community Facilitation of Transportation Services. In order to support these three programs, the Alliance needs to have a plan to strengthen the internal capacity of the organization with specific goals and strategies. These are ad- dressed in Program Area 4: Strengthening the Organizational Capacity of the Alliance to Achieve its Goals This section of the Strategic Plan includes goals and strate- gies relating to I) Finance and Budget; 2) Governance; 3) Administration and Business Practices; and 4) Alliance Communications 10