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<br />7B <br />Page 21 <br /> <br /> <br />· Develop protocols and screens for <br />determining which promotional fairs and <br />events will provide the most benefit for <br />achieving target marketing objectives. <br /> <br />· Continue to restructure the Alliance <br />website so that commuters have an <br />easier time navigating what is free and <br />relevant to them. <br /> <br />Measures of Effectiveness: <br /> <br />· Awareness of Alliance and Alliance program in <br />periodic general public surveys. <br /> <br />· Percentage of San Mateo County commuters <br />exposed to marketing efforts to try a commute al- <br />temative. It was previously recommended that 33% <br />of employed residences should be aware of Alliance <br />efforts in a random survey. <br /> <br />2. Carpool and Vanpoollncentive <br />Programs <br /> <br />The Alliance offers gas cards worth $60.00 to commut- <br />ers who pledge to carpool to work a minimum of two <br />days per week, for an eight week period instead of driving <br />alone. Each member of the carpool is eligible for this offer. <br />Over the past year, there were a total of 1,434 commut- <br />ers who received $83,640 in gas cards for participation in <br />carpools, In an October 2009 survey of carpool incen- <br />tive participants, 97% of respondents said they planned to <br />continue in their carpool. <br /> <br />For vanpools, the Alliance will pay for half of the vanpool <br />seat costs for a new vanpool passenger for the first three <br />months. up to $100 per month. For new vanpool driv- <br />ers with 7 or more vanpool participants, participants can <br />receive a $500 cash bonus. The Alliance provided 130 <br />vanpool passenger incentives and II driver incentives for <br />a total of $35,781 in FY 2008/09. 511.org also has incen- <br />tives they offer to vanpools that are in addition to the <br />Alliance incentives. <br /> <br />Goal: <br /> <br />. Provide commuters with a direct incentive to try a <br />carpool or van pool commute option. <br /> <br />Obiectives: <br /> <br />· Increase the number of carpool incentive partici- <br />pants by 10% annually. <br /> <br />· Increase the number of vanpool program incentive <br />participants by 10% annually. <br /> <br />· Have a minimum of 70% of program participants <br />continue to use the carpool or van pool mode after <br />utilizing the incentive. <br /> <br />19 <br />