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<br />6.3C <br />Page 2 <br />sound system will alleviate the need to rent and will provide better quality sound for both <br />the artists and audience. <br /> <br />The remaining $111,798 of bond proceeds is proposed to be appropriated for a new <br />project called Downtown Streetscape Improvements which will pay for new trees, street <br />furniture, crosswalk improvements, or sidewalk expansions on segments of Winslow, <br />Theatre Way, Main Street, and/or Broadway in the downtown. Staff is also proposing <br />that five existing projects funded by the bond proceeds totaling $54,943 be consolidated <br />into this new project Downtown Streetscape Improvements. These five projects are <br />essentially completed but have a remaining balance ranging from $1,630 to $31,316.1 <br />This new project will therefore have a total budget of $166,641. <br /> <br />Economic Development Stimulus Program <br />Due to the downturn in the economy and the number of vacant retail spaces in the city, <br />staff proposes to create a new program called Economic Development Stimulus Plan by <br />reallocating $300,000 from existing projects. The initial $300,000 for this new program <br />is intended to focus on the downtown by providing grants and/or loans to retain existing <br />businesses and attract new retail businesses. Of the $300,000, $100,000 is proposed <br />to be reallocated from the Critical Pioneering Development project. This funding source <br />is intended to provide gap financing to a potential private project determined to be <br />innovative, pioneering and/or critical to the success of the downtown revitalization <br />should the opportunity arise. The next $100,000 is proposed to be reallocated from the <br />Hoover Mobility Project. This project provides seed money for infrastructure and <br />streetscape improvements in the Hoover neighborhood based on the Hoover Mobility <br />Study prepared in spring 2009. The Agency received a Caltrans Environmental Justice <br />Transportation Planning Grant to obtain participation from residents in the Hoover area <br />on priority streets that need improvements to safely walk and bike. This project is not <br />ready to become a capital project yet. The remaining $100,000 is proposed to be <br />reallocated from Contingency. <br /> <br />Downtown Development Programs <br />In the past, the Zoppe Circus, Salsa Festival and Bruce Labadie. a consultant hired to <br />organize some of the downtown events, were funded out of the Agency's administration <br />budget. To better align program costs within the Agency budget, staff proposes that <br />$200,000 be appropriated from an existing project called Transit Connectivity Project <br />into the existing Downtown Development Programs. This $200,000 will pay for the <br />return of Zoppe Circus and Salsa Festival in 2010 as well as Bruce Labadie's contract <br />to manage some of the events sponsored by the Agency. The Transit Connectivity <br />Project provides funding for the analysis, planning, design and engineering work that <br />may be required for the initial steps for transit integration and connectivity to the Caltrain <br />Station. <br /> <br />Target Grant for Target Family Days <br />For each of the past two years, Target Corporation has provided grants of $30,500 and <br />$50,000 respectively to the Redevelopment Agency to fund Target Family Days, a <br />series of free themed events for the community. In return for receiving the grant, the <br />Agency was responsible for all aspects of production including the hiring of <br /> <br />1 The five existing projects proposed to be consolidated into a new project called Downtown Streetscape <br />Improvements are Streetscape - Theatre Way ($3.564), Streetscape - Cinema Related Signals ($1,630), <br />Streetscape - Broadway 2 ($6,603), Miscellaneous Downtown Project - Theatre Way 1\ ($1,887), and <br />Miscellaneous Downtown Project - Gateway and Directional Signage ($41,309). <br />