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<br />I <br />I <br /> <br />6.3B <br />Paae 6 <br />Attachment 2 <br /> <br />In FY 10/11, the Agency will be in the first year of a new Five Year <br />Implementation Plan for the years 2010-2014, which was adopted in 2009. This <br />plan will guide the agency's activities described below. <br /> <br />By January 2011, it is anticipated that the City's new General Plan will be <br />adopted as well as the amended Downtown Precise Plan. The implementation of <br />the Downtown Precise Plan (DPP) will be a major goal of the Agency in the <br />coming year. <br /> <br />RDA General Fund <br />The proposed objectives and work program for the RDA general fund for FY <br />2010/11 are as follows: <br /> <br />1. Continue the process for approval of the DPP and prepare documents as <br />appropriate to ensure full readiness for implementation of the amended plan <br />by the third quarter of FY1 0/11. <br />2. Continue to enhance and upgrade public improvements in support of the <br />DPP vision to help encourage private investment. <br />3. Continue support for business expansion, retention, and attraction through a <br />an economic stimulus plan that will include development of financial support <br />programs, such as an expanded Storefront Improvement Program (SIP), a <br />business loan program, a retail analysis, and continued monitoring of retail <br />occupancies/vacancies. <br />4. Continue efforts to improve both pedestrian and vehicular connectivity and <br />linkages in, to, and around Downtown, including the securing of funding to <br />proceed with the Hoover Area improvements, and the implementation of <br />Phase 3 of the Way-finding Program. <br />5. Continue financial and staff support for Downtown events and promotions, <br />including emphasis on securing sponsorships, ongoing private-sector <br />support, and expanded community programming. <br />6. Work with the Downtown Business Group (DBG) to identify a more <br />prominent role for them in downtown events, promotions, marketing and <br />business recruitment and attraction. <br />7. Work with all Downtown businesses to assess their interest in forming a <br />Community Benefit District. <br />8. Continue to work with Courthouse Square vendors to ensure their long term <br />success. <br />9. Continue planning studies of the Marina redevelopment area for future <br />development opportunities. <br />10. Continue involvement in the Grand Boulevard Initiative (GBI). <br />11. Work collaboratively with High Speed Rail (HSR)/SamTrans Joint Power's <br />Board and other stake holders to preserve DPP vision for the area. <br />12. Align staffing to support the Council's Strategic Initiatives and the Five Year <br />Implementation Plan including a new position created for this purpose. <br /> <br />2 <br />