AgdaPkt 2010-08-09 - Laserfiche WebLink

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REPORT 6.1D page 1 To the Redevelopment Agency Board From the Executive Director August 9, 2010 SUBJECT Agreement with Zoppe Italian Family Circus RECOMMENDATION Approve, by motion, Live Performance Agreement with Zoppe Italian Family Circus for an amount not to exceed $75,000. BACKGROUND For the past two years, the Agency entered into a Live Performance Agreement with Zoppe Family Circus to perform in downtown Redwood City. The Zoppe Circus is held in a 450-seat tent with one-ring that honors the historical Old-World Italian Circus tradition featuring acrobatics, equestrian showmanship, canines, clowns, and audience participation. Last year's 17 performances attracted an audience of 6,260, with an average per show attendance of 368. Given the community support and positive economic impact to the downtown businesses from audiences eating and shopping at the nearby restaurants and shops before and after the performances, staff has proposed that the Zoppe Circus return this October, from the 14th through the 24th to perform 18 shows on the City-owned parking lot adjacent to the Main Library. The ticket prices are proposed to be the same as last year: $10 matinee tickets for children and $15 for adults while the evening tickets are $15 for children and $20 for adults. Last year, the Parks, Recreation and Community Services Department (PRCS) provided the marketing, ticket sales, food and beverage concessions, on site staff support, and an online survey for the attendees. The survey responses revealed that about 60 percent visited local businesses. The majority of the respondents provided positive feedback on the experience, pricing, and location. The Agency contributed a total of $105,000 for the Zoppe Agreement ($75,000) and direct costs including marketing, materials, and staff time ($30,000). Deducting the ticket sales of $78,000, the Agency's net contribution to host Zoppe was $27,000. Similar to last year's Live Performance Agreement, staff requests an Agency contribution of an additional $30,000 for direct costs associated with Zoppe Circus, specifically for marketing and production expenses including, but not limited to advertising, equipment rental, tent installation and removal, PRCS staff time, and animal supplies (hay, straw and kiln-dried wood shavings). ALTERNATIVES The Agency Board may choose not to approve the Live Performance Agreement or instruct staff to modify the terms and conditions. FISCAL IMPACT The fiscal impact from this proposed event is a not-to-exceed amount of $105,000. Of the $105,000 amount, $75,000 will be allocated to the Live Performance Agreement