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6.3B <br /> Page 1 <br /> REPORT <br /> To the Redevelopment Agency Board <br /> From the Executive Director <br /> October 11, 2010 <br /> SUBJECT <br /> Modification of the Storefront Improvement Program (SIP) and Design Assistance <br /> Services (DAS) Program <br /> RECOMMENDATION <br /> Adopt resolution approving modifications to the SIP and DAS and authorizing the <br /> Executive Director to administer the programs and execute all necessary <br /> implementation agreements. <br /> BACKGROUND <br /> The SIP was created in 1990 by the City Council to stimulate improvements and <br /> upgrade the appearance of commercial properties in the Downtown area. The program <br /> was originally set up with Community Development Block Grant funding, but later was <br /> funded by Redevelopment Agency tax increment funds. The rehabilitation of <br /> commercial structures is currently one of the goals listed in the Agency's Five-Year <br /> Implementation Plan for the period January 2010 to December 2014. <br /> The SIP was amended in 1993 and 1994 in an attempt to make it more attractive to <br /> businesses and to improve the administration of the program. The 1993 amendments <br /> "restructured" the program with the intention of making it more "user friendly" by <br /> modifying the formula for reimbursement and correlating the size of the grant more <br /> directly with the visual impact of the improvements. It also encouraged a higher quality <br /> of design by subsidizing architectural fees. The 1994 amendments doubled the amount <br /> of the grants for structural upgrades for unreinforced masonry buildings; and required <br /> the submittal of architectural drawings for the work proposed in order to ultimately <br /> assure that the improvements were in compliance with approvals. <br /> Unfortunately, the program has never lived up to expectations. In the past several <br /> years, only a handful of projects have been funded. There appears to be a variety of <br /> reasons for the limited participation in the existing program: <br /> 1. The amount of money available was too low. <br /> 2. The formula for determining the amount of the grant was too complicated. <br /> 3. Prevailing wage requirements were triggered under most circumstances making <br /> it difficult for small businesses and property owners to cover the resulting <br /> increased costs. <br /> Staff has spent considerable time reviewing storefront and façade improvement grant <br /> and/or loan programs in other cities (Attachment 2) and talking to downtown businesses <br /> and property owners. Meetings with downtown businesses and property owners were <br /> held on May 19, 2010 and September 8, 2010. In addition, businesses were asked to <br /> complete a survey identifying areas in which they could use assistance. As a result of <br /> the review of programs in other cities and the input received from Redwood City <br /> downtown property owners and businesses, a series of modifications to the existing SIP <br /> 82483.00000\4753953.4 <br />