AgdaPkt 2003-04-14 - Laserfiche WebLink

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/c -1 REPORT To the Honorable Mayor and City Council From the City Manage April 14, 2003 Subject Contract extension with Jan Ford Public Relations to conduct public relations services for the San Mateo County 2001 -2004 "Avoid the 23" Driving Under the Influence (DUI) Campaigns. Recommendation The City Council authorize a contract extension with Jan Ford Public Relations for the performance of public relations services for the San Mateo County 2001 -2004 "Avoid the 23" DUI Campaign. Background For the past eleven years, the San Mateo County Police Chiefs' and Sheriff Association has sponsored the "Avoid the 23" anti -drunk driving campaigns in San Mateo County. Campaigns occur on Memorial Day weekend, Labor Day weekend, and over the Christmas and New Year's holidays. The California Office of Traffic Safety (OTS) funds the public information and awards portions of the campaign through a grant. Police departments in the County have traditionally rotated the responsibility for obtaining the grant and contracting with a public relations firm. In October 2001, the Redwood City Police Department obtained a $125,000 grant from OTS to fund the "Avoid" campaign from October 1, 2001 through November 30, 2003. On December 10, 2001 the police department received Council authority to contract with Jan Ford Public Relations to conduct public relations services for the "Avoid" campaign. Since that time OTS has extended the existing grant period to include October 1, 2003 through January 31, 2004. OTS has provided an additional $35,000 to fund this grant extension to include the costs for the additional services required of Jan Ford Public Relations. Jan Ford Public Relations has the support of the San Mateo County Police Chiefs' and Sheriff Association and has a twenty-seven year history of providing public relations services for "Avoid" Campaigns throughout the state. For the past twelve years, Jan Ford Public Relations has provided public relations services for the "Avoid" campaign in San Mateo County. For the past twenty -eight years Jan Ford Public Relations has provided the same services for Santa Clara County's "Avoid the 13" Campaign. Jan Ford Public Relations has also provided this service for the "Avoid" campaigns in Alameda, Contra Costa, Marin, and Placer Counties. Alternatives 1. The City Council could choose not to authorize a contract extension with Jan Ford Public Relations. The selection of this alternative would require the police department to interrupt the continuity of its public relations campaign and seek a less experienced vendor to provide full - time public relations for this campaign.