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Exhi " A " Scope of Services GODBE RESEARCH Gain anstght December 6, 2010 Ms. Magda Gonzalez Deputy City Manager City of Redwood City 1017 Middlefield Road Redwood City, CA 94063 Dear Ms. Gonzalez, Godbe Research is pleased to again be working with the City of Redwood City (Redwood City) on this iteration of a City Satisfaction Survey project of Redwood City residents. The attached scope and project costs /terms reflect the scope of work for the 2010 City Satisfaction Survey. 1. In- person meetings and conference calls as needed with Redwood City to discuss the research objectives for the study, questionnaire design, and related topics. 2. Refining the survey instrument from the 2008 survey (last iteration of the City Satisfaction Survey) to accomplish the goals of the current City Satisfaction Survey process. The survey length will be 18- minutes in length on average, based on past events. 3. Pre - testing the survey questionnaire. 4. Developing a random digit dial (RDD) sampling design of Redwood City residents. 5. CATI programming the survey instrument for efficient data collection. 6. Translation of the survey into Spanish for monolingual Spanish speaking residents or bilingual residents that would be more comfortable responding to the survey in Spanish. 7. Conducting telephone interviews with 400 (n =400) Redwood City residents in English and Spanish. The length of each interview will be 18- minutes, on average, and costs are valid for up to 10% of all interviews in Spanish. 8. Processing the data collected according to strict quality control standards and holding a topline report meeting with Redwood City just after the survey has finished fielding. 9. Producing a written report of findings, which will include an executive summary, key findings and conclusions, a discussion of the methodology, question -by- question analysis, comparisons to previous survey events and a complete set of crosstabulations. 10. An in- person presentation of findings to Redwood City staff and administration. Below are the all inclusive costs to conduct an18- minute survey of 400 (n =400) Redwood City residents in English and Spanish to support the 2010 City Satisfaction Survey process. The costs below are firm and fixed and will not change provided that the parameters of the project conform to this document. Should project parameters or Redwood City needs change, we will be happy to provide amended costs prior to proceeding. Gouge Research 1660 South Arrphiett 6Ivd., Suite 205, San Mateo, CA 94402 T 650 288,3020 F: 650,288 3003 WWW 0odberesearch =corn