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o Consider tools like a BID downtown that will provide <br /> marketing and promotions <br /> o Create an atmosphere that is welcoming and provides a <br /> "sense of place" <br /> ■ Expand the use of banners to identify districts, events, <br /> etc. Consider master banner permits to allow groups <br /> in specific business and employment districts to <br /> change banners regularly for events, seasonal banners, <br /> cultural events and other district specific information. <br /> or Redwood City <br /> ❖ Direct Interest to City Businesses <br /> o "Business centric" events <br /> o Foster connections between businesses in different districts <br /> o Market businesses and assist them in developing tools to <br /> "self market" <br /> ❖ Revitalize Commercial Districts <br /> o Facilitate public/private partnerships including tree trimming, <br /> maintenance <br /> o Work with landlords to deal with and activate vacant spaces <br /> o Work with businesses to develop tools for assistance: valet <br /> parking, loading zones, short term zones, parking validation, <br /> events, zoning overlays with special flexibility, master permits) <br /> ❖ Remove Barriers to Development/Process Improvements <br /> o Find ways to facilitate development of desired businesses <br /> (e.g. new tech, new business: $5,000 deposit-obstacle, water <br /> connection fee-consider amortization, deferment, etc.) <br /> o Assist businesses/developers in early stage development <br /> through a four stage effort <br /> 1. A predevelopment review team <br /> 2. Elevate important "next stage"projects to a red team that <br /> is made up of department head level representatives <br /> 3. Identify a point person (similar to a banking relationship <br /> manager) to shepherd these projects through ALL <br /> processes in the City. <br /> 4. Stay connected to the business/developer throughout the <br /> process <br /> 10 <br />