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6.4.A. - Page 1 <br /> To the Honorable Mayor and City Cou nci I <br /> From the City Manager <br /> Date May 23, 2011 <br /> SUBJECT <br /> Waive Reading and Introduce Ordinance Amending Chapter 3 of the Redwood City <br /> Municipal Code Relating to Advertising and Signs <br /> RECOMMENDATIONS <br /> Waive Reading and Introduce Ordinance Amending Chapter 3 of the Redwood City <br /> Municipal Code Relating to Advertising and Signs <br /> BAC KG RO U N D <br /> The City's advertising and sign ordinance was significantly revised in 2007. It was <br /> intended in part that the ordinance would regulate the display of non-commercial signs <br /> in "traditional public forum" areas, such as city streets, sidewalks, and public parks. For <br /> example, persons may display hand-held or personally attended signs displaying non- <br /> commercial messages, subject to various rules regarding size, display times, etc. In <br /> order to serve the City's interests in traffic flow and safety, persons displaying signs on <br /> public sidewalks may not stand in a traffic lane open for use and must provide clearance <br /> for pedestrians to pass by. The subsection proposed for deletion was creating an <br /> ambiguity as to the application of these regulations and is therefore recommended for <br /> removal. A section has also been added to clarify that newsracks may not be blocked or <br /> covered with signs. <br /> ALTERNATIVES <br /> 1. Do not introduce the ordinance and allow the ambiguity to remain. <br /> 2. Make other adjustments to the ordinance. <br /> FISCAL IMPACT <br /> None. <br /> ��� � <br /> Pamela Thompson Robert B. Bell <br /> CityAttorney City Manager <br /> ATTAC H M E N TS <br /> Proposed Ordinance <br /> RELATED DOCUMENTS IN CITY CLERK'S OFFICE <br /> None <br /> � <br />