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<br />SAN MATEO COU NTY <br />Taxable Retail Sales <br />Number of Permits and Valuation of Taxable Transactions <br />(Dollars in Thousands) <br /> <br />Retail Stores <br /> <br />Total All Outlets <br /> <br />Number <br />of Permits <br /> <br />Taxable <br />Transactions <br /> <br />Number <br />of Permits <br /> <br />Taxable <br />Transactions <br /> <br />1999 7,156 7,516,398 21,586 12,130,051 <br />2000 7,392 8,596,944 21,173 14,044,016 <br />2001 7,813 8,215,567 21,287 12,859,589 <br />2002 7,982 7,700,365 21,101 11,614,809 <br />2003 n/a 7,701,536 21,531 11 ,358,439 <br />Source: State Board of Equalization. <br /> <br />Median Effective Buying Income <br /> <br />Effective buying income ("EBI") is designated by Sales and Marketing Management <br />Magazine as personal income less personal tax and non-tax payments. Personal income is the <br />aggregate of wages and salaries, other labor income (such as employer contributions to private <br />pension funds), proprietor's income, rental income (which includes imputed rental income of <br />owner-occupants of non-farm dwellings), dividends paid by corporations, personal interest <br />income from all sources, and transfer payments (such as pensions and welfare assistance). <br />Deducted from this total are personal taxes (federal, state and local, non-tax payments (such as <br />fines, fees, penalties), and personal contributions for social insurance. Effective buying income <br />is a bulk measure of market potential. It indicates the general ability to buy and is essential in <br />comparing, selecting and grouping markets on that basis. The following table demonstrates the <br />growth in annual estimated EBI for the City, County, the State of California and the United States. <br /> <br />A-6 <br />