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6.3.A. - Page 2 <br />thirds vote of the City Council; and (2) majority voter approval. (Cal. Gov't Code <br />§ §53723 and 53724(b)) Because the submittal deadline for a ballot measure to be <br />included in the November 8, 2011, general municipal election is eighty -eight days in <br />advance of the election, the last day to submit ballot measures is August 12, 2011. <br />Here, the proposed ordinance effectuating the tax increase is placed on the ballot by <br />adopting the attached resolution. If the voters do not approve the measure, then the <br />ordinance is never implemented but the existing tax remains in effect. The measure is <br />presented to the voters on their ballots by a maximum 75 -word ballot question that <br />states the nature of the ordinance to be adopted. With input and direction from Council <br />Members Bain and Seybert, as an ad hoc committee of the Finance Committee, the <br />following is the question proposed for the ballot measure: <br />To preserve funding for general city services such as libraries, parks, and public <br />safety, shall an ordinance be approved increasing, over three years, the business <br />license tax rates by $21 plus $15 per employee (with a similar increase for <br />businesses not taxed on a per employee basis) annually adjusted thereafter <br />based on the Consumer Price Index, with proceeds placed in the City's General <br />Fund, subject to City's annual independent financial audit? <br />[Word count: 73 — "$" counts as a separate word.] <br />The resolution also directs the City Clerk to collect written arguments for and against the <br />measure, authorizes rebuttal arguments, and directs the City Attorney to prepare an <br />impartial analysis, which must be submitted in accordance with the County's deadlines <br />because this is a consolidated election. (Elections Code § 9286(b)) <br />In addition, the City Council is requested by motion to authorize the Mayor and Vice <br />Mayor to select such persons who will sign the ballot arguments. (See Exhibit 2, <br />Resolution attaching ordinance Amending Division 6 of Article V of Chapter 32 — <br />Measure to go to voters). <br />ALTERNATIVES <br />1. Direct staff to make changes to the ballot question and ordinance amendment <br />proposing an increase in the rate of the Business License Tax. <br />2. Direct staff to make changes to the ballot question and ordinance amendment <br />proposing an increase in the Business License Tax in some other amount. <br />3. Do not proceed with a proposed increase in the Business License Tax. <br />FISCAL IMPACT <br />The outcome of the ballot measure will impact the City's ability to provide essential <br />services in the future. The Fiscal Year 2011 -2012 budget projects annual Business Tax <br />revenues in the General Fund at $1.4 million. Based on this revenue level, if the voters <br />