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7A PROP. 90 from page 6 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . flage 32 "Sen. Feinstein is a trusted leader that Califor- nians know and respect, and her opposition to this initiative ads yet another credible voice among many urging California voters to reject this decep- tive and extreme measure," said Tom Adams, co- chair of the uNo on 90" Campaign and board president of the California League of Conservation Voters. Advertising Campaign Continues The TV advertisement campaign against Prop. 90, the "taxpayer trap. measure on the November ballot, began on Wednesday, October 11. Two commercials - a 3D-second spot and a 15-second spot - are airing on major networks throughout California. The 3D-second spot, "Many Groups, Many Reasons," includes quotes from diverse organiza- tions like the League of Women Voters of Califor- nia, California Small Business Association, Na- tional Wildlife Federation, League of California Homeowners, and California Taxpayers' Associa- tion. The second ad, entitled "Scale," is a 15- second clip that also highlights the diverse coali- tion opposing Prop. 90 and informs voters that the vast majority of funding to support Prop. 90 has come from large out-of-state developers. To view both ads, visit www.noproD90.com. 'No on 90' Walk Pieces Now Available Planning to walk precincts in the next few weeks? If so, please consider carrying a UNo on 90" message with you when you do. The campaign has produced a two-sided color piece that you can use to help educate voters about this harmful measure. Similar to the piece that was available at the "No on Prop. 90" information desk at the League's Annual Conference, it outlines the impacts of Prop. 90 to taxpayers, the environment, public safety, infrastructure and our communities on the front, and the back will feature a partial list of the diverse groups who are opposed. Contact your League regional representative to reserve yours today. Know the Rules for Ballot Measure Advo- cacy. City officials can participate in ballot mea- sure advocacy if they do so on their own time, and without using any public resources. To make sure you understand the udo's and don'ts. of ballot measure advocacy, please review "Working on a Ballot Measure Campaign: Some Rules for City Officials" located at www.cacities.org/ ballotmeasures. Looking for California's Best to Fill a Position in Your City? Western City magazine's job opportunity section is the source for job seekers looking for positions in local government. According to our reader survey, the job opportunity section is the best read section of our magazine! When you place an ad in Western City magazine, it will be posted at no addi- tional charge on our website, which receives over 80,000 hits per month. Call to place your recruitment ad today! We Have What You Need (800) 262-1801 or visit our website at www.westerncity.com Visit the League's OffIcial Webslte-www.cacltles.org PRIORITY FOCUS. PAGE 7 October 27, 2006 - Issue #42