AgdaPkt 2011-07-11 - Laserfiche WebLink

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6.3.F. - Page 1 REPORT To the Honorable Mayor and City Council From the City Manager July 11, 2011 SUBJECT Subject to Voter Approval, Amend Section 32.75 of the Municipal Code Increasing Transient Occupancy Tax from 10% to 12% RECOMMENDATION 1. Adopt Resolution Submitting to the Voters at the November 8, 2011 Consolidated General Election A Ballot Measure Increasing the Transient Occupancy Tax (TOT) from 10% to 12 %; 2. By motion authorize the Mayor and Vice Mayor to select such persons as necessary to sign the ballot arguments in favor of the proposed ordinance amending the TOT. BACKGROUND The City Council adopted Resolution Number 15126 during the June 27, 2011, City Council meeting submitting to the voters at the November 8, 2011 election, a ballot measure increasing the TOT. Re- adoption of the resolution is being requested in order to account for a minor amendment to the resolution clarifying that the full text of the ordinance will not be published in the voters' pamphlet. Instead, the full text of the ordinance will be on -line and also available on request through the Clerk's office. The ballot questions, the City Attorney's impartial analysis, and arguments will continue to be published. This is consistent with past practice in recent years and will decrease election costs. For the sake of historical clarity, the original resolution is being rescinded and superseded by the present resolution. ALTERNATIVES 1. Do not adopt the new resolution and instead include the full text of the proposed ordinance in the voter pamphlet. 2. Do not proceed with a proposed increase in the TOT. FISCAL IMPACT At approximately $1,230 a page for publication in the voter pamphlet, the additional cost to publish the full text of two ballot measures and a proposed charter amendment in the voter pamphlet is somewhere between $6,150 and $11,070, depending on the County's font and formatting. PAMELA THOMPSON CITY ATTORNEY