AgdaPkt 2012-04-09 - Laserfiche WebLink

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6.5.A. - Page 2 containers ("clamshells"), but excluding disposable packaging for unprepared food. • Automatic exemptions contained in the ordinance are prepackaged foods, and polystyrene coolers and ice chests. • Other requests for exemptions may be made for undue hardship where a suitable alternative does not exist for a specific application and/or situations where no reasonably feasible alternative exists to a specific and necessary prohibited container. • The application process for seeking an exemption is through the County's Environmental Health Division and, if granted, is for the period of one year. • The County's Environmental Health Division will administer and enforce the ordinance and may issue fines for violations in an amount not to exceed $100 for a first violation, $200 for a second violation, and $500 for a third violation. After ample opportunities to comply, any fines levied would go to the County, earmarked for use to supplement outreach and education around polystyrene. • Effective date established as January 1, 2013, in order to provide 30 days for the ordinance to become effective and six months as a transition period Attachment 4 provides a synopsis of the information gathered from five other cities in San Mateo County — Burlingame, Half Moon Bay, Foster City, San Bruno, and Millbrae (the latter two implemented their own "stand alone" ordinances). In summary, the "phase-in" period between adoption of the ordinance and the start of enforcement ranged from three months to over one year. Cities implemented a variety of outreach methods, which Redwood City would also perform, such as informational meetings and presentations with businesses, personal contact, website/email outreach, and direct mail. All cities reported a fairly smooth implementation. The common advice received was to involve businesses early, partner with business groups, and maintain a positive and transparent quality of outreach. Staff recommends a six month phase-in period for Redwood City's ordinance. However, the City Council could elect to establish a different effective date. To commence the transition period, staff recommends that at the second reading the City Council adopt the attached resolution articulating Redwood City's policy goals with respect to polystyrene and establishing a voluntary compliance program for which early-adopters of the program could be recognized, as part of the transition to a mandatory program. The resolution also requires that the City itself comply with the program in ordering its own food service ware. During the transition period, the County has agreed to assist Redwood City with planning and implementing education and outreach to the approximately 550 affected businesses identified in Redwood City, to include: • contacting and working with the Chamber of Commerce and the Downtown Business Group for dissemination of information • providing standardized bilingual outreach materials • funding the printing and postage costs for one direct mailing • staffing of City business community informational workshops