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9. WRITTEN COMMUNICATIONS- None <br /> <br /> 10. PUBLIC HEARING - <br /> <br /> A. Public hearing on appeal of a decision made by the Architectural Review <br /> Committee (ARC) to deny a Sign Permit Application for a new monument sign <br /> with multiple-tenant listings at a new service station located at 699 El <br /> Camlno Real; <br /> <br /> Principal Planner Jany explained the background on the appeal showing the <br /> proposed slgnage and pointing out that the subject of the appeal is the monument <br /> sign in the planter area. He stated the lot is substandard in size, and the use permit <br /> was granted on the basis that the applicant obtain an Architectural Permit and <br /> meet all the standards. Mr. Jany continued with the presentation. Mr. Jany stated <br /> the ARC has approved a 7 foot sign - 5 foot high with a 2 foot berm. <br /> <br /> Mayor Claim opened the public hearing. <br /> <br /> Rusty Firenze, Senior Vice President of Operations for the applicant, Olympian, <br /> stated the background on the ARC application. He showed photographs from <br /> various angles and explained the reasoning for the requested sign specifications. <br /> <br /> Robert Baldwin stated the photographs appeared to be taken with a wide angle <br /> camera causing some distortion. He further stated that the confusion involves the <br /> scale presented by the applicant and may merit a site visit or the usage of the <br /> City's rendition for accuracy. <br /> <br /> Ken Hettman stated the site has contained a gas station and bus stop for many <br /> years. He supported the recommendation of the ARC. <br /> <br /> Mike Rathbun, Superior Electrical Advertising, stated the City's representation of <br /> 'the sign is not fair. He compared the sign to other signs in the City and stated that <br /> the issue is to provide adequate visibility for Subway and City Espresso. <br /> <br /> Nano Maldonado stated his belief that the issue is advertisement of the businesses <br /> on the El Camino while driving north and south. <br /> <br /> MIS Ruskin/Ira to close the public headng. The motion passed by a unanimous <br /> voice vote. <br /> <br /> Council comments included acknowledgement that advance visibility is important <br /> and stated the desire for compromise on the sign. <br /> <br /> Recess: 9:55- 10:05 p.m. <br /> <br />REGULAR COUNCIL MEETING MARCH 11, 2002 <br />MINUTES PAGE 6 <br /> <br /> <br />